Two of the basic things which the creator of a business report..or any report for the business..be it sales, turnover, new product feasibility blah..blah.. needs to understand are
1. who reads it?
2. what is it used for?
These 2 questions, i have always used ..repeatedly , when i am given a certain task. Or when i am asked to make a presentation. Or when asked to make a report on something which is already done & dead..or something i want to do. And it is but a pity that i never did ask that question to self when i have been picking at my blog on and off for more than 4 yrs or so..
Countless times i have promised self and the readers (2 is good enuf to use plural form of noun) that i would post more frequently..more wittily..and all that. And i knew that this is a promise that i would be soon breaking. I knew that i would get a constipated keyboard soon enough.. or my the seed of thought in my head would remain forever embryonic - never developing a head and proportionate limbs to tell its story in a logical sense.
So ..back to the question.. who reads this blog? some friends who know about it..and some others who stumble across it..and maybe come back later..And myself.. i read the archived items to see what was in my head then.. how i felt & thought & fumed & laughed.
And what do they read this for?? Obviously not for intellectual enlightment.. nor are the pulitzer / booker prize committee scouting for budding but obscure talent who are tapping away their keyboards at blogger.com. Penguin editors who might be reading this would have stopped at the second word... so what is it finally that my senseless blabbering provide for those who read them. It's pure unadulterated time-pass. Mind you, not entertainment... for that you need to engage the viewer. Time-pass is mindless & non-value adding. Time-pass needn't have a story line, a start, a body or an ending..let alone the anti-climax! I dont have to fret myself to death thinking of a witty line or the perfect ending..or even an appealing caption. All these are as consequential to the reader as the sport page news is to me..
And i forgot the most important thing.. this is and should be my space. I should be writing down anything that i feel like..without worrying abt how the comment pop-up would look like some weeks down.
Empowered by such thoughts and my typical reckless abandon... this blog is taking its first step in a new direction. .. the course, even i am not sure of.. Perhaps, dear reader, you would come back to see for yourself.